Published Articles

Creating a Movement, One Story at a Time.

True Character Shines Through…

What these agents did speaks volumes about their character. I was negotiating 2 contracts with 2 different buyers for one of my sellers.  Both agents knew of the other offer.  They didn’t know the terms and conditions, but they knew that their buyers were competing...

Fundamental Mistake – The Wedding Strategy

Fundamental Mistake –The Wedding Strategy Have you ever wondered why ‘wedding season’ is May/June?  Maybe it’s because people like taking their honeymoon during the summer.  Maybe it’s because the brides want everything nice and lush and green for their ‘big day.’ ...

Who’s Your Competition? ‘Best Fruit Theory’

Who's Your Competition?  'Best Fruit Theory' This is something that I have been thinking about for a while, but haven’t found the right ‘story’ to wrap into our ‘Best Fruit Theory’.  Have you ever noticed the meticulous effort that people take when picking out fruit...